Stellar CPR is a company owned by a freelance CPR instructor. It aims to provide affordable CPR Lessons to neighborhoods, particularly Korean neighborhoods lacking the resources to hire a translator. The company’s goal is to maintain a friendly and helpful demeanor while supplying Korean speaking families with life-saving knowledge.
Design an effective logo for Stellar CPR that appeals to her target demographic of Korean Americans and portrays a helpful, friendly persona rarely found in the world of freelance CPR. The client also requested a logo with an icon mark she could use both together and separately. Also requested was the custom hand-lettered script composing the name “Stellar.”
I chose the warm orange and yellow color scheme to create a sense of warmth in the logo. If you look closely, you’ll see that the star icon mark is made up of small hearts. The mark draws its origins from both the name “Stellar” and from CPR, a life-saving technique with focus on the heart. The client requested a custom script font for the name, so I chose a style that would be appealing while still retaining the friendly look. This logo is a lot more colorful and lively than logos of other freelance CPR specialists, which is something the client explicitly requested.