HEY THERE, I’M CRYSTAL!
As a child, the question “what do you want to be when you grow up” was always met with a matter-of-fact response. A tiger. I wanted to be a tiger. Obviously. I really took it to heart when my parents told me I could be anything I wanted to be. Unfortunately, in the adult world, “tiger” is apparently a frowned upon career aspiration. Tiger goals aside, my obsession with art supplies and overactive imagination meant my only remaining option was to become an artist. It didn’t really matter to me what kind of artist- so long as I got to create things and it wasn’t the “starving” kind.
When I discovered graphic design and hand lettering, I realized that there can be a place in the world where practicality and creativity could intertwine. Soon after, I realized that branding design was the answer I had been looking for. Ever since then, I’ve been passionate about constantly pushing my boundaries as a designer by continuing to learn and expand, and I don’t plan to stop anytime soon.
Why I do it
The Design Process should be exciting, fun, and joyful for both myself and for clients.
Teamwork makes the dream work
The Client-Designer relationship is a partnership that will require teamwork, trust, and communication to receive the best results.
Brand Discovery provides the backbone of my Design Strategy because intentional design decisions can only be made if the business (client) is understood completely.